A Viral Video Encourages Girls to Become Engineers This is REALLY cool!

Who said girls want to dress in pink and play with dolls, especially when they could be building Rube Goldberg machines instead?

That is the message of a video that has gone viral, viewed more than 6.4 million times since it was posted Monday on YouTube — an ad for GoldieBlox, a start-up toy company that sells games and books to encourage girls to become engineers.

In the ad, three girls are bored watching princesses in pink on TV. So they grab a tool kit, goggles and hard hats and set to work building a machine that sends pink teacups and baby dolls flying through the house, using umbrellas, ladders and, of course, GoldieBlox toys.
One of the kits, which teaches girls how to build a float for princesses, is $20.

The ad has become a hot topic of conversation on social media, generating discussion about a much broader issue: the dearth of women in the technology and engineering fields, where just a quarter of technical jobs are held by women.